An award winning Director of Photography, widely recognised in the creative hospitality & liquor circuit as “@alcographer”. Bringing a rare blend of global perspective and artistic depth to every frame he creates. Rooted in the serene landscapes of Himachal Pradesh, raised amidst the vibrant multicultural energy of Bangkok, Thailand and grew into an artist shaped by contrast, culture and constant movement.

 

His creative journey took a definitive turn in Goa, where he pursued his professional education in photography and filmmaking. Since then, Sodhi has lived in over 16 cities across India, each adding a unique shade to his evolving visual language. With assignments spanning 4 countries and 82+ destinations within India, his work carries the imprint of diverse geographies, people and stories.

 

Over the past 12 years in the media industry, he has built a profound body of work — one that extends beyond commercial projects into personal creativity. He has published 11 photo-books, each reflecting his keen eye for aesthetics and emotional storytelling. Beyond the camera, he is also a hobbyist sketch artist and an emerging Urdu poet, adding further dimensions to his artistic identity.

 

Today, he channels this multifaceted experience into his own creative media house based in the Chandigarh TriCity, where he continues to craft compelling visual narratives across the diverse genres photography and filmmaking.